I hate making logos. HATE. It’s a process and skill that is totally foreign to me. Which must say a lot for Spencer Lokken of Style Matters. He wanted his company’s logo updated (Style Matters is (an amazing) event DJ company) and came to me. And despite the fact that this was the longest duration I have ever spent on a job (by a looooooong shot), Spencer stuck by me and saw that we got the thing done to both of our likings. So after a helluva long wait – here is the new Style Matters logo!
The idea of using a laurel was a bit of a lark, but after many, many iterations with many different kinds of pens, brushes, and other tools…
We settled on this:
I’m extra happy to see the logo kick off the showcase that introduces their two newest djs: