I had been leafing through vintage Playboy magazines from the late 70’s when Style Matters asked me to put together a dee jay showcase poster. I’ve done a few of these before, and it’s usually a bit of a stylistic free-for-all. But Spencer – the man behind Style Matters – is looking to build the brand identity, and taglines are going to be more evident in their advertising. That struck a chord with me while leafing through countless cigarette ads (remember those?) that had all kinds of ridiculously great lines that proposed to the reader some kind of perceived or implied ultimatum of Cool. What better way to grab the customer than to in some way indict them?
So where will you be April 6th?
