This was a tricky job that went through several iterations before arriving at its final state. It was first born as Terminator-noir neon landscape.
I really love those mannequin aerobicizers. Look for them to make their own Terminator-esque return in a different campaign.
But that look didn’t make the cut, and it was decided an architectural look would be more interesting, particularly one wherein “FAYER” was spelled out in the fenestration of a building. I drew a very official looking sketch so I could charge the client more money.
Just kidding. But after a few tries…
…the fenestration trick hit its groove. (Using ‘fenestration’, by the way, is also very official, and is probably a good excuse to charge more money. Kidding again.)
The release is out now, so give it a listen over at Beatport