The latest Culprit release took some fine tuning. The single, How Can I Feel, is a 90’s New York house inspired banger. I thought for sure I had the right female figure pegged, but each iteration seemed to go wider of the mark than the previous. Eventually we switched gears and went for a more Balearic, atmospheric look.
I’m happy with how the final iterations came together. For me, Culprit has a distinct personality that pulls from sentiment and nostalgia in equal parts with modernity and balance.
Brilliant quote from a design legend. Why can’t things always be so simple?
Do check out the work of the designer who posits the above quote as his “process” – Alvin Diec. Amazing stuff.
Via my favorite blog – iso50.